Insight Engine
Insight Engine™ is a full-stack, data-intensive Media Mix Modeling (MMM) solution that provides ongoing, scientific insight into your marketing performance. We build robust models and automated pipelines that don’t just analyze the past—they predict the future.
Includes:
Custom Econometric MMM Models (multi-channel, Bayesian or frequentist)
Automated Codebase & Scalable Pipeline
Quarterly model refreshes
Integrated with your BI tools and media spend systems
Budget Reallocation Scenario Simulator
Attribution Bridge: MMM calibrated with platform data & experiments
Quarterly Strategic Reviews w/ full analytics deep dives
Custom Visualizations + Dashboards
Executive Decks (translated for business stakeholders)
Optional add-on: Incrementality Testing Framework
Best suited for CMOs, Heads of Growth, Analytics-First Teams, DTC & Enterprise Brands investing $5M+ annually in media.
Insight Engine™ is a full-stack, data-intensive Media Mix Modeling (MMM) solution that provides ongoing, scientific insight into your marketing performance. We build robust models and automated pipelines that don’t just analyze the past—they predict the future.
Includes:
Custom Econometric MMM Models (multi-channel, Bayesian or frequentist)
Automated Codebase & Scalable Pipeline
Quarterly model refreshes
Integrated with your BI tools and media spend systems
Budget Reallocation Scenario Simulator
Attribution Bridge: MMM calibrated with platform data & experiments
Quarterly Strategic Reviews w/ full analytics deep dives
Custom Visualizations + Dashboards
Executive Decks (translated for business stakeholders)
Optional add-on: Incrementality Testing Framework
Best suited for CMOs, Heads of Growth, Analytics-First Teams, DTC & Enterprise Brands investing $5M+ annually in media.