Marketing Measurement Consultancy

Stop Guessing.
Start
Measuring.

We help growing brands measure the true ROI of every marketing channel — and build in-house Media Mix Models that let your team confidently optimize spend, run scenarios, and grow revenue.

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2xAvg. ROI Improvement
30 DaysTime to First Insights
100%You Own the Model
Marketing Channel ROI
MMM Output · Live Optimization
Revenue Trend +24%
TV
4.2x
-18%
Digital
7.8x
+18%
Social
5.1x
+6%
Radio
2.3x
-2%
OOH
3.9x
-2%
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Shift 18% from TV → Digital Projected +$340K incremental revenue at the same total budget.
+$340K
Projected incremental lift
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About Us

Built to Make
Your Marketing Work Harder.

Partners Insights was founded to give growing brands access to the same rigorous marketing measurement tools that Fortune 500 companies rely on — without the enterprise price tag.

We work directly alongside your team to build models in-house, train your people to run them, and deliver clear budget recommendations — not just reports.

  • ✓Specialist expertise in Media Mix Modeling & attribution
  • ✓Experience across retail, CPG, e-commerce & more
  • ✓In-house builds — your team owns the model forever
  • ✓Clear, jargon-free insights your whole team can act on
Work With Us
Tanya Rawal — Founder, Partners Insights
Tanya Rawal
Founder & Managing Director

Tanya leads client relationships and ensures every engagement translates complex data science into clear, actionable business decisions. With a background in strategic consulting and communications, she bridges the gap between technical analysis and real-world marketing strategy.

Our Methodology
The technical capabilities behind every engagement
Media Mix Modeling Bayesian Statistics Marketing Attribution Budget Optimization Scenario Planning Python / R Causal Inference Time Series Analysis
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In-House Your team owns the model
The Process

How It Works

A clear, structured process from your first call to a working model running inside your organization.

1

Discovery Call

We discuss your marketing mix, data availability, goals, and which channels you want to measure.

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2

Data Audit

I review your historical spend data, sales data, and external factors to assess model readiness.

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3

Model Build

I build the MMM directly inside your environment — tailored to your channels, data, and business goals.

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4

Insights & Training

I deliver results, budget recommendations, and train your team to run and maintain the model going forward.

What I Offer

Services & Packages

Three ways to work together — from a focused advisory engagement to a full in-house model build and ongoing support.

MMM Consulting
Strategic advisory for teams that need expert direction on their marketing data — without a full model build.
  • Marketing channel audit & review
  • Spend efficiency analysis
  • Budget reallocation recommendations
  • 2 working sessions included
  • Written summary report
Get Started →
In-House MMM Build Most Popular
A complete Media Mix Model built inside your organization. Your team owns it, runs it, and scales it.
  • Custom model built on your data
  • Channel ROI & attribution measurement
  • Budget optimization engine
  • Scenario planning & forecasting
  • Interactive results dashboard
  • Team training & documentation
  • 30-day post-delivery support
Get Started →
Ongoing MMM Support
Retainer-based support to maintain, refresh, and evolve your model as your marketing mix changes.
  • Monthly model refresh & recalibration
  • New channel integration
  • Quarterly strategy review session
  • On-demand expert access
  • Model performance monitoring
Get Started →

Not sure which package fits?

Book a free 30-minute call. We'll look at your marketing data together and tell you exactly what would work best for your situation.

Book a Free Call
Get In Touch

Let's Talk
About Your Data.

Tell us about your marketing channels, your data setup, and what decisions you're trying to make. First call is always free.

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Emailinfo@partnersinsights.org
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