Marketing Measurement Consultancy

Stop the Ad Spend Leakage.

Every year, growing brands lose significant budget to marketing channels that look good on paper but don't drive real revenue. We use data science and statistical modelling to show you exactly where your money is — and isn't — working, so you can reallocate with confidence.

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2xAvg. ROI Improvement
30 DaysTime to First Insights
100%You Own the Model
Marketing Channel ROI
MMM Output · Live Optimization
Revenue Trend+24%
TV
4.2x
-18%
Digital
7.8x
+18%
Social
5.1x
+6%
Radio
2.3x
-2%
OOH
3.9x
-2%
💡
Shift 18% from TV → DigitalProjected +$340K incremental revenue at the same total budget.
+$340K
Projected incremental lift
📈
What We Do

Built for Every Stage of Growth

Every business sits at a different stage of measurement maturity. We meet you exactly where you are — and everything we build lives in your environment, owned by you permanently.

Stage 1
Growth Analytics
Growing brands
→
Stage 2
Data & Analytics Consulting
Mid-market companies
→
Stage 3
In-House Marketing Science
Enterprise & CMO level
Stage 1 — Start Here
📈

Growth Analytics

Best for: Growth-stage brands without a dedicated data team

Get clarity on which ads are working, where revenue is coming from, and where to focus next. We build your dashboards and reports in-house — simple, clear, and permanently yours.

  • Business performance dashboards
  • Ad spend & channel reporting
  • Website & conversion analytics
  • Exploratory data analysis
  • Basic forecasting & trend reports
Learn More →
Stage 2 — Scale Up
🔬

Data & Analytics Consulting

Best for: Mid-market companies building an analytics foundation

Move beyond spreadsheets and platform dashboards. We build the data infrastructure, BI systems, and channel mix analysis that help your team see which channels actually drive growth.

  • BI & KPI dashboards
  • Channel mix & performance analysis
  • Data strategy & infrastructure
  • Predictive modelling & ML
  • Custom reporting frameworks
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Stage 3 — Full Ownership
🧪

In-House Marketing Science

Best for: CMOs & growth leaders ready to own their full measurement stack

The complete picture of what drives your revenue — built inside your environment, owned by you forever. No vendor dependency. No black box. We build the full measurement system and hand you the keys.

  • Media Mix Modeling (MMM) — in-house build
  • Multi-touch attribution
  • A/B testing & incrementality experiments
  • Causal inference & budget optimisation
  • Bayesian forecasting & scenario planning
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Our Guarantee
Everything we build lives in your environment.
You own the model, the code, and the insights — permanently.
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About Us

Built for Businesses That Are Tired of Guessing.

Partners Insights was founded to give growing businesses access to the same rigorous measurement and analytics used by the world's largest companies — without the enterprise price tag or the vendor dependency.

We believe every marketing dollar should be accountable, and every business decision should have data behind it. That's true whether you're managing a $50M media budget or running a local business that just wants to know which ads are working.

Work With Us
Tanya Rawal — Founder
Tanya Rawal
Founder & Managing Director

Tanya leads client relationships and ensures every engagement translates complex data science into clear, actionable business decisions.

Our Methodology
The technical capabilities behind every engagement
Bayesian MMMPyMC-MarketingCausal InferenceMachine LearningPythonBI DashboardsExperimentationData Strategy

Not sure where to start?

Book a free 30-minute call. We'll look at your data together and tell you exactly what would make the biggest difference for your business.

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