I help companies measure the true ROI of every marketing channel — and build in-house Media Mix Models that let your team confidently optimize spend, run scenarios, and grow revenue.
I'm a PhD data scientist specializing in Media Mix Modeling — a statistical approach that measures the real impact of each marketing channel on your bottom line.
I work directly with your team to build models in-house, train your people to run them, and deliver actionable budget recommendations — not just reports.
A clear, structured process from your first call to a working model inside your organization.
We discuss your marketing mix, data availability, goals, and which channels you want to measure.
→I review your historical spend data, sales data, and external factors to assess model readiness.
→I build the MMM directly inside your environment — tailored to your channels, data, and business goals.
→I deliver results, budget recommendations, and train your team to run and maintain the model going forward.
Three ways to work together — from a focused advisory engagement to a full in-house model build and ongoing support.
Tell me about your marketing channels, your data setup, and what decisions you're trying to make. First call is always free.