About Us
Built to Make
Built to Make
Your Marketing Work Harder.
Partners Insights was founded to give growing brands access to the same rigorous marketing measurement used by the world's largest advertisers — without the enterprise price tag or the vendor dependency.
We built MarketMiX, our own Bayesian MMM platform, from the ground up. It runs inside your environment, ships with an interactive insights dashboard and a budget optimization engine, and your team owns it permanently when we're done.
- ✓Bayesian MMM built on PyMC-Marketing — the same framework used by Meta & Google
- ✓Geometric adstock + Hill saturation — captures carryover & diminishing returns
- ✓Two interactive dashboards: model insights + budget scenario optimizer
- ✓Full capability transfer — your team runs it independently after delivery
Tanya Rawal
Founder & Managing Director
Tanya leads client relationships and ensures every engagement translates complex data science into clear, actionable business decisions. With a background in strategic consulting and communications, she bridges the gap between technical analysis and real-world marketing strategy.
Our Methodology
The technical capabilities behind every engagement
In-House
Your team owns the model