Free Download
Are You Ready for Media Mix Modeling?
Most brands that invest in MMM either aren't ready for it — or are more ready than they think. This 22-point checklist tells you exactly where you stand, in under 5 minutes.
Partners Insights — MMM Readiness Checklist
Section 1: Data Readiness
Section 2: Team Readiness
What's inside
📊
Data readiness — do you have the right data, at the right frequency, for MMM to work?
📡
Channel coverage — are you running enough channels for a model to be meaningful?
👥
Team & org readiness — does someone own this question, and will they act on the output?
🎯
Business context — is your market and model structure suitable for MMM right now?
📋
Your readiness score — a simple score that tells you: ready now, nearly there, or foundations first.
"We assumed we weren't ready for MMM because we didn't have a data team. Turns out our data was fine — we just didn't know what to look for."
— Marketing Director, DTC Brand