Most brands are flying blind. Platform dashboards tell you what happened inside their own system — not what actually drove revenue. We build the statistical models that tell you the truth, so you can stop wasting budget and start investing with confidence.
From full Bayesian Media Mix Models to A/B testing frameworks — rigorous measurement for every stage of your marketing analytics maturity.
A clear, structured process from your first call to a working Bayesian MMM platform running inside your organisation.
We review your marketing mix, data availability, and goals — and confirm your data is model-ready.
→We audit your historical spend and sales data, set up your data pipeline, and configure the model parameters specific to your channels.
→We build and train the Bayesian MMM inside your environment and deliver two interactive dashboards: model insights and budget scenario optimizer.
→We deliver channel ROI findings, budget recommendations, and train your team to run, update, and interpret the model independently.
We built MarketMiX on PyMC-Marketing — the same open-source Bayesian framework developed by Meta and Google. It runs inside your environment, on your data, and your team owns it completely when we're done.