About Us

Built by Practitioners.
Not Vendors.

We're a boutique consultancy on a mission to put real measurement capability in the hands of every marketing team — without the vendor lock-in, the black-box models, or the six-figure retainers.

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The Team
Tanya Rawal
Tanya Rawal
Co-Founder & Managing Director
LinkedIn

Tanya leads client relationships and business development. Her background in crisis communications and strategic consulting shapes how Partners Insights works — clear thinking, honest advice, decisions backed by evidence.

Satbir Malhi
Satbir Malhi
Co-Founder & Head of Data Science

Satbir builds every model. He is the technical architect behind every engagement — from Bayesian MMM to causal inference frameworks — using the same open-source stack trusted by Meta and Google. Every model is delivered into the client's environment and fully documented.

Our Mission
"Stop the Guesswork.
Build the Capability."

Every marketing team deserves to know what's actually working. We build the measurement infrastructure that gives you that clarity — permanently, and on your terms.

How We Work

Principles We Don't
Compromise On

🔓
Capability Transfer, Not Lock-In

When an engagement ends, you own everything — the model, the code, the documentation. We don't design dependencies. We design exits.

🔬
Rigour Over Reassurance

We use Bayesian statistical methods and peer-reviewed frameworks. If the data says something uncomfortable, we say it. Accurate beats comfortable.

💬
Plain Language, Always

Statistical models are only useful if people trust and act on them. We translate complex methodology into decisions that make sense to the whole team.

⚡
Fast Time-to-Insight

Our structured 6–8 week delivery gets you from "we need better measurement" to "here's what's actually driving revenue" — without a six-month consulting marathon.

🎯
Right-Sized for the Client

A DTC brand spending $2M on ads needs different measurement than a $50M retail operation. We scope every engagement to the actual decision you're trying to make.

🤝
Honest About Fit

If MMM isn't the right tool for your situation, we'll tell you that upfront. We'd rather point you in the right direction than sell you something you don't need.

Our Technical Team

Deep Expertise.
Quiet Execution.

Behind every engagement, our technical team brings practitioner-level expertise in Bayesian statistics, machine learning, and marketing analytics — the same frameworks used by the world's largest advertisers.

We built our own internal MMM platform — MarketMiX — using PyMC-Marketing, the same open-source library that underpins Meta's and Google's measurement teams. Every model we deliver is battle-tested, reproducible, and fully documented.

Our team works behind the scenes so you get enterprise-grade methodology without enterprise-grade overhead.

MarketMiX Platform
Our proprietary Bayesian MMM infrastructure
PyMC-Marketing Bayesian Inference Geometric Adstock Hill Saturation JAX / Numpyro NUTS Sampler ResponseOptix Optimizer NetCDF Artifacts

Ready to Meet the Team?

Book a free 30-minute discovery call. We'll learn about your current measurement setup, explain what we do, and tell you honestly whether we're the right fit.

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